Attitude is a subset of optimism that is a reflection of what is happening inside a person. Our attitude reveals to the world what we expect in return. Our attitude is also one persuasive concept that is completely under our own control.

"Success in life is 85 percent attitude 15 percent aptitude." - Harvard Study

Most people don't spend time thinking about their attitudes, yet they allow their attitudes to control them throughout the day. Rather than attending to their own attitudes, they absorb the attitudes of others, soaking them up like a sponge. Reaction is their primary mode of operation. If we understand that most of our attitudes start in neutral gear and are then changed depending upon what we decide to think and feel, then we are well on our way to controlling our attitude.

Attitude is a habit that arises from our expectations-what we expect of ourselves and of others. Frustration is normally just the result of an unmet expectation or a contradiction between reality and attitude.

You can change your life and influence others with the right attitude. The expectations we create from our beliefs and from the world around us are rooted in our thoughts and experiences. When we master influence, we know that our attitude and our expectations are critical in getting others to take action. Keep in mind that whatever your attitude or expectation is will be reflected back to you by the person you are attempting to influence.

Attitude in general can greatly affect our success in life. In one study, Harvard University talked to executive recruiters to poll their opinions of success. The researchers found that 85 percent of success (including money, status and prestige) is based on attitude while only 15 percent is contingent upon ability. What's more, there was no correlation between grade level in college and lifetime earnings.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?